Franziska Marquart

Franziska Marquart

Tenure Track Assistant Professor


  1. A New Look at Campaign Advertising and Political Engagement: Exploring the Effects of Opinion-Congruent and -Incongruent Political Advertisements

    Matthes, J. & Marquart, Franziska, 5 Feb 2015, In: Communication Research. 42, 1, p. 134-155 22 p.

    Research output: Contribution to journalJournal articlepeer-review

  2. Avoiding the other side? An eye-tracking study of selective exposure and selective avoidance effects in response to political advertising

    Schmuck, D., Tribastone, M., Matthes, J., Marquart, Franziska & Bergel, E. M., Jul 2020, In: Journal of Media Psychology. 32, 3, p. 158-164 7 p.

    Research output: Contribution to journalJournal articlepeer-review

  3. Campaigning subtle exclusionism: The effects of right-wing populist positive ads on attitudes toward foreigners in Austria

    Marquart, Franziska & Matthes, J., 2016, In: SCM Studies in Communication and Media. 5, 2, p. 223-239

    Research output: Contribution to journalJournal articlepeer-review

  4. Charakteristika, Inhalte und Wirkungen politischer Plakate aus Sicht der visuellen Kommunikations- und Framingforschung: Ein Forschungsüberblick

    Marquart, Franziska & Matthes, J., 2013, Visual Framing: Perspektiven und Herausforderungen der Visuellen Kommunikationsforschung. Geise, S. & Lobinger, K. (eds.). Herbert von Halem Verlag, p. 217-234

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

  5. Children's attitudinal and behavioral reactions to product placements: investigating the role of placement frequency, placement integration, and parental mediation

    Naderer, B., Matthes, J., Marquart, Franziska & Mayrhofer, M., 4 Mar 2018, In: International Journal of Advertising. 37, 2, p. 236-255

    Research output: Contribution to journalJournal articlepeer-review

  6. Corrupt politicians? Media priming effects on overtly expressed stereotypes toward politicians

    Arendt, F. & Marquart, Franziska, 1 Jun 2015, In: Communications. 40, 2, p. 185-197 13 p.

    Research output: Contribution to journalJournal articlepeer-review

  7. Do Spitzenkandidaten really make a difference? An experiment on the effectiveness of personalized European Parliament election campaigns

    Gattermann, K. & Marquart, Franziska, 1 Dec 2020, In: European Union Politics. 21, 4, p. 612-633 22 p.

    Research output: Contribution to journalJournal articlepeer-review

  8. Effects of right-wing populist political advertising on implicit and explicit stereotypes

    Arendt, F., Marquart, Franziska & Matthes, J., Oct 2015, In: Journal of Media Psychology. 27, 4, p. 178-189 12 p.

    Research output: Contribution to journalJournal articlepeer-review

  9. Published

    European solidarity in times of crisis: the role of information and media use

    Goldberg, A. C., Gattermann, K., Marquart, Franziska, Brosius, A. & de Vreese, C. H., 22 Feb 2021, In: West European Politics. 44, 5-6, p. 1314-1328

    Research output: Contribution to journalJournal articlepeer-review

  10. Published

    Eye-tracking methodology in research on visual politics

    Marquart, Franziska, 2023, Research Handbook on Visual Politics. Lilleker, D. & Veneti, A. (eds.). Edward Elgar Publishing, p. 29-40 12 p. (Elgar Handbooks in Political Science).

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

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