The Swedish/Icelandic co-produced serial Tunn is (Thin Ice, 2020) offers an insight into current possibilities and challenges of production in the Nordic Arctic region and the involvement of the developing Greenlandic screen industry. By analysing both off- and on-screen elements through a broad screen industry and location-driven approach, the explorative case study illustrates both a region and a screen industry in development as well as changing production practices. Furthermore, the article highlights the perceived value of location and cultural specificity in high-end TV drama from the multi-ethnic and multi-lingual Arctic region.