Professional, Transmedia Selves: Finding a Place for Enterprise Social Media

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Picking a profile picture, choosing which biographic information to fill out, which pictures to share and even how we interact (likes, comments, messages), and with whom: these are all examples of how self-presentation may enter our considerations when we use social media. These dynamics and considerations are well described when discussing the mixed audiences of public-facing social media (van Dijck, 2013; Scolere et al., 2018). What exactly the relationship between social media and working life is supposed to be has been a source of controversy for some time (Bagger, 2021). In this chapter I will discuss how this is no less true when social media migrates clearly into the workplace in the form of enterprise social media (ESM) (Leonardi et al., 2013). I discuss this both via the existing research, and by providing three examples of how workers choose to tackle self-representation on ESM.
Original languageEnglish
Title of host publicationTransmedia Selves : Identity and Persona Creation in the Age of Mobile and Multiplatform Media
EditorsJames Dalby, Matthew Freeman
Number of pages13
PublisherRoutledge
Publication date2023
Pages39-51
Chapter3
ISBN (Print)9780367680572
ISBN (Electronic)9781003134015
Publication statusPublished - 2023
SeriesRoutledge Advances in Transmedia Studies Series

ID: 232218603