Online News: Between Market and Public Subsidy
Stig Hjarvard (University of Copenhagen) and Aske Kammer (University of Southern Denmark) have published an article in Media, Culture & Society on the changing economy of online news: the introduction of subscription for online news media and a new law on press subsidy.
The main findings are:
- The various ’pay walls’ in Danish news media have generally not reduced web traffic but the subscription income may not compensate for the declining circulation of print news.
- The new ‘platform neutral’ subsidy law for the press is seen as a first step toward rethinking the entire press subsidies system.
- Taken together, developments pose serious challenges to the printed press: on the one hand, no viable business model seems ready to replace the old one; on the other hand, a reorientation of the regulatory system, which subsidizes the press, seems under way.
- Despite the global nature of ongoing transformation (digitalization and commercialization), national particularities continue to influence developments and reflect continued support for the Danish media model (exemplary of the so-called ‘democratic corporatist model’).
CLICK for direct access to the article:
Stig Hjarvard and Aske Kammer: “Online news: between private enterprise and public subsidy”, Media Culture Society, Sage, published online 19 November 2014. DOI: 10.1177/0163443714553562
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